🎉 How to get group Sponsorship!  

So, you want to find a Sponsor for your student group who loves it as much as you do? Here’s your ultimate step-by-step guide to planning, advertising, and hopefully securing your group a sponsor! 

 

1. Plan Like a Pro 📝 

✅ Know Your Vibe: What’s the goal? Financial support? A hands-on experience? Support in delivering your activities? You need to know what your non negotiables are for the agreement. What do you need for it to be a success!  
✅ Select carefully who you reach out to: what is their connection/attachment to your group? Will it target their customers? What’s the benefit to them? Put yourself into their shoes what could they get from supporting your group!  
✅ Timing: If the society is heading into a quiet period (Christmas, easter, summer holidays) be aware that this will mean the sponsors don’t always get the benefit during this period due to activity not happening. Instead make sure you have a lineup of activity to show them what you're doing as a group! 

✅ Email Your Student Opportunities Coordinator: Make sure they know that you're wanting to look for a sponsor – they may know of someone, they can also help you find someone and will need them to approve and sign the agreement on the groups behalf! They will also just appreciate being in the loop! 
 

2. Hype It Up! 📣 

✅ Make It Look Good: Make sure your groups socials and web page are eye-catching (Canva is your best friend) sponsors want to know you care about what you're delivering and that its going to be appealing for people viewing content. 
✅ Be Personable: Sponsors won’t necessarily come to you make sure you're reaching out to organisations whether that's through in person conversation, letters or social media posts advertising that you're looking for sponsors.  
✅ Help them understand: What are you trying to achieve and how can they help you? It's easy to assume people know what you're wanting however that may not be clearly communicated, make sure you are being clear with what you are asking for . 
✅ What do you have that other groups don’t: Sponsorships are normally a working transaction where both sides get a benefit, remember the sponsors also want to benefit! Don't forget to bring everything you can provide to the table – student voice making other students aware.  

 

3. Found your sponsor? Now time for the Boring (But Important) Admin Stuff 📑 

✅ Email Your Student Opportunities Coordinator: Update them that you've found a sponsor! 

✅ What's Expected: Make sure that it is clearly set out between the Sponsor and committee what is being expected of both parties (how many social media posts a month, financial expectations, free drinks at socials or use of a space etc.) Make sure what you are promising you can 100% deliver its better to under promise and over deliver then get into to trouble for not delivering.  

✅ Don't Sign Anything without your SOC: Your SOC will then work with you and the Sponsor to complete a student group sponsorship agreement. You as a group/committee will not sign this document it will be signed on your behalf by the Student Opportunities Manager. 

 

  What are some possible types of sponsorship 🎯 

✅ Group Kit/ Training kit shirt sponsorship. 

✅ Adverts of Student Group Web page. 

✅ Printed posters, flyers and leaflets with Sponsors logo for group to share at events or taster sessions (make sure all materials are bilingual)  

✅Group polos, hoodies, clothing etc with the sponsor logo on  

✅Guest speaker opportunities for sponsor to talk at events  

✅Freshers fair stall and promotion 

✅Use of Venue with reduced cost for group socials or training 

✅ Discounts or free food for members